Upcoming Webinars

Webinar: Delivering the Big Answers from Big Data – An analysis of Your Return on Investment (ROI)
Wednesday, June 19, 2013, 1:00 PM ET, 10:00 AM PT

Presenter: Balu Rajagopal — Global Marketing
Moderator: David Morris — Cetas Big Data Marketing, VMware

Recorded Webinars

Webinar: Gamification: Leveraging Game Strategies to Drive Business

Presenter: Karl M. Kapp — Professor & Author
Moderator: David Morris — Cetas Big Data Marketing, VMware

Competitive pressures are driving business beyond the simple incentive and rewards programs. Cutting edge organizations are leveraging Knowledge Performance Indicators (KPIs), such as user engagement, loyalty quotient, event causality, and user cohorts to gain insight into and develop a more robust understanding of their customer and their preferences. With the widespread application of gamification, you have experienced in the course of your Internet usage, although you may not have even realized it.


This overview demonstrates:

• What's Gamification and What's not
• How Gamification is growing
• Implications of gamification on learning, business, and life

• Gamification and its Competitive Advantage
• Value of gamification
• Best practices for initiating a gamification program to drive loyalty and retention

Webinar: Improving the Customer Experience Using Big Data, Customer-Centric Measurement and Analytics

Presenter: Bob E. Hayes, Ph.D., CCO of TCELab and President of Business Over Broadway
Moderator: David Morris — Cetas Big Data Marketing, VMware

In this presentation, Bob Hayes delivers an overview of his upcoming ebook "TCE - Total Customer Experience: Building Business Through Customer-Centric Measurement and Analytics." How can companies gain deeper customer insights to help them improve the customer experience and increase customer loyalty?

In this book, Bob Hayes presents best practices in measurement and analytics for customer experience management (CEM) programs. He will discuss three areas: measuring the right the right customer metrics, integrating disparate data silos and using the data to answer strategic business questions, businesses will be able to extract meaningful results that help executives make the right decisions. Drawing on decades of research and practice, Hayes illustrates analytical best practices in the field of customer experience management that will help you increase the value of all your business data to help improve the customer experience and increase customer loyalty.

Hayes discusses:

• What is Customer Experience Management?
• The Value of Analytics in Business
• Total Customer Experience
• Three Things to Improve Value of Analytics: 1) Use the Right Customer Metrics, 2) Focus on Strategic Decisions and 3) Integrate Different Business Data
• Customer Metrics: Loyalty, Experience, Relative Performance
• Analytics to Support Strategic Decisions
• Analyzing Data Using a Customer-Centric Approach

• Value of Analytics
• Best Practices in Customer Experience Management Programs
• How to evaluate customer metrics
• How to organize your Big Data around the customer
• Analysis to understand what is important to customers

Webinar: Secrets of Analytical Leaders: Insights from Information Insiders

Presenter: Wayne Eckerson — Author, Speaker, and Thought Leader
Moderator: David Morris — Cetas Big Data Marketing, VMware

In this Wayne Eckerson delivers an overview of his new book "Secrets of Analytical Leaders: Insights from Information Insiders." Imagine spending a day with top analytical leaders and asking any question you want. In this book, Wayne Eckerson illustrates analytical best practices by weaving his perspective with commentary from seven directors of analytics who unveil their secrets of success. With an innovative flair, Eckerson tackles a complex subject with clarity and insight.

• Ken Rudin — Facebook
• Amy O’Conner — Nokia
• Eric Colson — stealth startup — formerly Netflix
• Darren Taylor — Cobalt Talon, subsidiary Blue Cross and Blue Shield
• Dan Ingle — Kelly Blue Book
• Tim Leonard — U.S. Xpress
• Kurt Thearling — Applied Analytics

• What is an Analytical Leader
• Managing People, Projects, and Process for Analytic Success
• Managing Data, Architecture, and Tools
• Key Insights from analytics leaders at Facebook, Kelly Blue book, U.S. Xpress, Nokia, Blue Cross, & Applied Analytics

• Value of Analytics
• Keys to Analytical Success
• Setting up an Analytics project for Success
• Best practices from seven analytics leaders

Webinar: Healthcare Business Intelligence

Presenter: Laura Madsen — Principal Healthcare leader, Speaker, & Author
Moderator: David Morris — Big Data Marketing, Cetas Analytics

In this webinar Laura Madsen provides an overview of her new book, "Healthcare Business Intelligence: A Guide to Empowering Successful Data Reporting and Analytics."

Increasing regulatory pressures on healthcare organizations have created a national conversation on data, reporting and analytics in healthcare. Behind the scenes, business intelligence (BI), business analytics, and data warehousing (DW) capabilities are key drivers that empower these functions.

Buy Laura's Book at Amazon

Big Data Analytics: Turning Big Data into Big Money

Presenter: Frank J. Ohlhorst — Chief Analyst, Technology Journalist, & Author
Moderator: Karthik Kannan — Sr. Director Marketing Cetas, by VMware

In this webinar, Frank Ohlhorst provides an overview of his new book, "Big Data Analytics: Turning Big Data into Money." Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics.

Buy Frank's Book at Amazon