Solutions

Cetas provides the industry’s first Big Data analytics solution and the best scalable and high performance analytics platform driven by state-of-the art algorithms. The solution is powered by a unique End-to-End analytics platform from data ingestion, to data source connectors, to data processing and analytics, and visualization to recommendations.

Cetas Analytics solutions cover three use cases:

• Online Business Analytics (Analytics-as-a-Service)
• This is a typical solution for mobile/web application vendors that operate in cloud environments and want to integrate analytics as a service. This includes eCommerce, Gaming, Advertising Networks, Publishers, Mobile/Web App developers and enterprises that need cloud based offerings.
• Business users such as Chief Revenue Officer, Chief Marketing Officer, Application Developers, will find this solution useful to make decisions quickly from the automatic business insights.
• IT Operational Analytics
• IT Departments in SMB and Large enterprises can use Cetas Analytics for root cause analysis, investigative pursuits and operational performance improvements.
• Typical users who will find this solution useful are CIOs, IT operation managers, and app development managers.
• Hadoop Business Analytics
• Business users in SMB and Large Enterprises with on-premise Hadoop deployments can leverage Cetas Analytics to automatically extract actionable business insights to drive revenue, manage customer retention & loyalty and identify new growth segments.

 Big Data, Analytics and the Path From Insights to Value, MIT Sloan Management Review, Winter 2011

Deep Multi-Dimensional Application Insights
Real time, Scalable and Extensible Analytics Platform

Online Business Analytics (Analytics-as-a-Service)

Cetas provides advanced, real-time analytics for online app companies operating in cloud environments, to enable all users to get instant insights into key trends and patterns from their data. A key element of such analytics is Customer Behavior Analytics using which businesses can take action to impact revenue and traffic using deep, hitherto un-surfaced, customer trends and behavior patterns.

Today’s Challenges

Online apps today generate hundreds of millions of user events per day, particularly in the eCommerce, online gaming, online advertising and mobile areas. This data contains rich information on customer/user behavior which, if mined properly, can provide businesses tremendous insight that can drive their traffic and revenue significantly higher.

The problem plaguing most companies today is the deluge of data coming from their applications as well as the lack of sufficient means to extract key insights in real time so that revenue and traffic impacting decisions can be made in a time-sensitive fashion. Moreover, the economics of solving the daunting Big Data problems requires spending a fortune to hire data scientists, Hadoop engineers and statisticians and these talents are in low supply.

Online app data is not completely analyzed, relationships are not well-understood, time-relativity to events is not fully captured, and user patterns leading to conversion are not analyzed. Limited analytics capabilities or lack thereof constrains companies to making decisions in a vacuum. Further, business users are not empowered to perform analytics in a self-service fashion in order to make decisions quickly and comprehensively.

Cetas Online Business Analytics Solution Overview

Cetas provides an Online Business Analytics (Analytics-as-a-service) solution that operates on any application data and provides business analytics to users in real time. It is an end-to-end cloud analytics platform that covers data ingestion, data parsing/processing, trends & patterns discovery, in-depth out-of-the-box and custom analytics, modeling, visualization and recommendation. There is no learning curve involved, and the depth of analytics is unmatched! Cetas combines unique, clustering and machine learning algorithms with a high-performance, multi-dimensional search and Hadoop to provide powerful, in-depth and versatile business analytics to companies.

• Highly scalable and high performance Hadoop analytics
• Analyze numerous data formats across multiple data sources
• Innovative machine learning and clustering algorithms
• Perform multi-dimensional and time-series analytics instantly
• Built for end-users, power business users and data scientists
• Easily create custom aggregate functions
• Unique, automatic insights and patterns discovery
• Create dynamic dashboards of KPIs and collaborate across teams
• Compute dynamic, activity-based clusters on data
• Drive sophisticated data modeling and provide recommendations

Cetas Online Business Analytics (Analytics-as-a-Service) Benefits

1. Optimizes app user engagement with deep understanding of their behavior
2. Grows core online app users by precise targeting and personalized offerings
3. Enhances business agility with real time insights and ability to take instant action
4. Directly enhances revenue streams by catering to distinct user needs and conversion patterns
5. Dramatically reduces time, effort and costs of in-house deployments – up to 10x in savings!

 Download the Cetas Solution Brief for Behavior Analytics

Rapid Insights For Pro-Active Decisions

Real time, Scalable and Extensible Analytics Platform

Operational Analytics

Cetas provides advanced, real-time analytics for enterprises enabling IT and operations users to perform business activity monitoring and get instant insights into key events, outages, breaches or other indicative patterns in their operations data, including customer-centric data such as mobile data, GPS data or social media data. With Cetas’ capabilities in providing operational intelligence, enterprises can not only understand, analyze and investigate events but also plan ahead to prevent errors and predict customer needs.

Today’s Challenges

Enterprises generate terabytes of machine data daily through websites, applications, servers and other infrastructure. This data is rich in information on customer actions, performance of applications, downtime occurrences in servers, customer experience from websites and other important areas. Such data comes in massive forms and in constant rapidity. Collecting, mining and analyzing such data is a difficult task.

The problem drowning most enterprises today is not only the sheer amount of such machine and operations data but also the variety in which the data is created. Most enterprises barely skim the surface of such data to glean key intelligence in order to make critical IT and operations decisions.

Operations data is not completely analyzed, cross-event relationships are not well-understood, and time-relativity to events is not fully captured. Further, IT & operations personnel are unable to easily navigate terabytes of data quickly in order to make critical decisions, nor are they able to successfully predict business activity and prevent future IT outages or other issues.

Cetas IT Operational Analytics Solution Overview

Cetas provides a ready-to-use analytics solution that operates on any application data and provides IT and Operational analytics to monitor business and environmental activity in real-time. It is an end-to-end analytics platform that covers data ingestion, data parsing/ processing, trends & patterns discovery, in-depth out-of-the-box & custom analytics, modeling, visualization and prediction. There is no learning curve involved, and the depth of analytics is unmatched! Cetas combines unique, clustering and graph algorithms with a high-performance, multi-dimensional search and Hadoop to provide powerful, in-depth and versatile operational analytics to companies.

• Analyze operational data across 100’s of TB and billions of events
• Highly scalable and high performance on-premise Hadoop analytics
• Perform multi-dimensional and time-series analytics instantly
• Use intuitive search, filtering and graphical drill-downs to investigate issues interactively
• Powerful and quick root-cause analytics and anomaly detection
• Obtain unique, automatic insights and discover new patterns
• Trouble-shoot application/server performance & other issues easily
• Correlate across events and time, and perform Complex Event Processing (CEP)
• Create dynamic dashboards of key IT & Operations metrics and automate reporting
• Take action based on predictive operational analytics to plan for future business activity and prevent future IT issues

Cetas Benefits

1. Investigates and solve IT & Operational issues rapidly – perform root cause analytics interactively
2. Correlates events from multiple sources across time to manage business and IT activity in real-time
3. Proactively manages Operations & IT environments
4. Predicts future business & IT activity, and prevent outages and breaches
5. Dramatically reduces time, effort and costs – up to 10x in savings!

 Download the Cetas Solution Brief for Operational Analytics

Fastest Path From Hadoop to Business Insights
Real time, Scalable and Extensible Analytics Platform

Hadoop Business Analytics

Cetas provides advanced, real-time Hadoop Business Analytics for executives, LOB managers, business analysts in large enterprises and SMBs. This analytics solution enables all users to get instant insights into key trends and patterns from their data running in their own Hadoop environments. A key element of this analytics solution is the ability to leverage your existing Hadoop deployments and other data streams and provide a single analytics processing capability to take action that impact revenue and cost to serve using deep, hitherto un-surfaced, customer trends and behavior patterns.

Today’s Challenges

Enterprises and SMBs today receive large volumes of unstructured data from external networks spanning social, mobile and location based sources and semi-structured data from their downstream business partners.  This data contains rich information on customer/user behavior which, if mined properly, can provide businesses tremendous insight that can drive their traffic and revenue significantly higher.

The problem plaguing most companies today is the deluge of unstructured data coming from their applications as well as the lack of sufficient means to extract key insights in real time so that revenue and traffic impacting decisions can be made in a time-sensitive fashion.

Unstructured data, along with semi-structured and structured data, is not completely analyzed, relationships are not well-understood, time-relativity to events is not fully captured, and user patterns leading to conversion are not analyzed. Limited analytics capabilities or lack thereof constrains companies to making decisions in a vacuum. Further, business users are not empowered to perform analytics in a self-service fashion in order to make decisions quickly and comprehensively.

Cetas Hadoop Business Analytics Solution Overview

Cetas provides a Hadoop Business Analytics solution that operates on any of your in-house Hadoop deployments.  It is an end-to-end business analytics layer that covers data ingestion, data parsing/processing, trends & patterns discovery, in-depth out-of-the-box and custom analytics, modeling, visualization and recommendation. There is no learning curve involved, and the depth of analytics is unmatched! Cetas combines unique, clustering and machine learning algorithms with a high-performance, multi-dimensional search and Hadoop to provide powerful, in-depth and versatile business analytics to companies.

• Highly scalable and high performance Hadoop analytics
• Analyze numerous data formats across multiple data sources
• Innovative machine learning and clustering algorithms
• Perform multi-dimensional and time-series analytics instantly
• Built for end-users, power business users and data scientists
• Easily create custom aggregate functions
• Unique, automatic insights and patterns discovery
• Create dynamic dashboards of KPIs and collaborate across teams
• Compute dynamic, activity-based clusters on data
• Drive sophisticated data modeling and provide recommendations